The Euphoria project is a fresh approach to a longstanding problem: substance abuse among teenagers. Instead of yet another short public service announcement telling people what NOT to do, it is a feature length film about how to get what everyone DOES want: happiness. And, instead of creating yet another clear and competent educational film that teenagers will sleep through, Euphoria uses dozens of improbable visual metaphors to draw people into connecting some ideas for themselves. These play against narration describing neuroscience, history and the social sciences related to happiness.
– Lead Animator